South African Sound Cloud Kings
The music scene around the world is constantly evolving, and so are the distribution methods. The “textbook” hard-copy distribution era is less triumphant these nowadays in an era whereby streaming services are preferred as they have more reach than the former. Many musicians have been vocal on how hard it is to secure airplay on radio stations despite ticking all the boxes and following suit on the submission procedure. Therefore, they have opted for online streaming services as an alternative and which have proven to be an efficient segue way into the mainstream scene since more artists have received co-signs earning them their stripes and more reach. Out of all the streaming platforms - Sound Cloud, an online music distribution that has the same framework as radio stations since it enables users to stream music for free, is an outlier compared to other streaming services. It is mainly preferred by artists, especially the ones that are still o...
