South African Sound Cloud Kings
The music scene around the world is constantly evolving, and
so are the distribution methods. The “textbook”
hard-copy distribution era is less triumphant these nowadays in an era whereby
streaming services are preferred as they have more reach than the former.
Many musicians have been vocal on how hard it is to secure airplay
on radio stations despite ticking all the boxes and following suit on the
submission procedure. Therefore, they
have opted for online streaming services as an alternative and which have
proven to be an efficient segue way into the mainstream scene since more
artists have received co-signs earning them their stripes and more reach.
Out of all the streaming platforms - Sound Cloud, an online music
distribution that has the same framework as radio stations since it enables
users to stream music for free, is an outlier compared to other streaming services. It is mainly preferred by
artists, especially the ones that are still on the come up. Through this platform,
artists have managed to secure followers by establishing an art movement called
the AWAKEN (AWKN) CULT allowing them to keep a close track on their listenership
milestones.
Here are some of the artists that have gained traction on
the platform, raking in an overall of over 500K – 1M+ streams on their profiles
and have remained consistent in terms of music and influence:
Honourable Mentions
Ever heard of the say “Luck is what happens when opportunity
meets preparation” - The Big Hash is a prophecy to this statement as his career
took-off after he unleashed his full potential following both collaboration and
a co-sign from Riky Rick. He no longer needs an introduction as he has been
flexing his versatility and securing features with industry giants. The loyalty
of his fanbase is evident with over 1.5M streams on Sound Cloud. His debut
mixtape, Young, received high rotation amongst the masses along with the visuals
for his single, Circles.
PatrickxxLee’s psychedelic and dark style of music is
basically the most-hyped style on Sound Cloud since it touches on sensitive
topics such as mental health and a lot of people can relate to it. He releases
music frequently and strives to maintain consistency. His unorthodox finesse earned
him a featured on Shane Eagle’s album Dark Moon Flower. Apart from that, PatrickxxLee
produces and masters all of his songs!
Acid is well known for his emotional hard-hitting trap songs
that create an ambience so surreal that you end up asking yourself why you were
sleeping on him. He is an affiliate and a frequent collaborator of Wav.Gang, J
Molley and Fetti (Treehouse Worldwide). His solo efforts have been impressive
highlighting his consistency and understanding of his fanbase.
A moshpit is guaranteed whenever Willy Cardiac is on stage. He
is unapologetic and his songs are bursting with vicious flows. Everything he
drops goes viral and relies fully on the internet for traction – he clearly
raps for the ones who are still in high school since his subject matter is
mainly derived from a troublesome teenage perspective.
This formidable duo has been nothing short of amazing and proved
that they are here to stay. Their consistency has earned them spots in some of
the biggest events in the country. They definitely have their feet in the
mainstream and will graduate from the internet real soon.
The Cuttthroat Entertainment signee has been consistent by producing the desired music at all times and we cannot turn a blind eye to his form on Vato Kayde’s Lost Hills alongside AKA. He is definitely one for the future and has a loyal fanbase.
Comments
Post a Comment